OVERVIEW
"Minnesota Hat Trick" is the first film in a planned slate of films to be produced in the State of Minnesota.  The goals are; to be commercially successful, theatrically released action, PG films to be distributed on a global basis in all media to generate the maximum return to investors;  stimulate economic development for the sports, film, technology, financial and startup communities in Minnesota, Hollywood, and nationally:  generate additional revenue streams from a comprehensive integrated marketing strategy that will include music, merchandise, ecommerce websites, apps, youth hockey fundraising and celebrity hockey charity events.  

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ABOUT THE FILM STORY
The coming of age story explores the close-knit dynamics of Minnesota; the dedication, love and phenomena of playing hockey on outdoor lakes; a hockey coach with personal challenges; a father and mother who attempt to help their son make good decisions; the sons choices that affect his relationships, especially with a girlfriend who just moved from California; and the community support and involvement as a small town team struggles to win the Minnesota State hockey championship for the first time.

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BOX OFFICE REVENUE FOR COMING OF AGE SPORTS GENRE MOVIES

FILM  TITLE  /  YEAR  /  BUDGET  /  REVENUE  /  STUDIO

• The Blind Side  /  2009  /  $29 million  /  $255,950,375  /  Warner Bros
  
• Miracle   /  2004   /  $28 million  /  $64,371,181   /  Walt Disney
  
• Remember the Titans   /   2000   /   $30 million   /  $115,648,585 / Walt Disney
  
• Rudy / 1993 / $12 million / $20,722,798 / Walt Disney
  
• A League of Their Own  /  1992  /  $40 million  /  $105,087,837  /  TriStar Pictures
  
• The Cutting Edge  /  1992  /  $12 million  /  $22,977,689  /  MGM  /  Sony
  
• Hoosiers  / 1986  /  $6 million  /  $28,607,524  /  Orion

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MAKING MONEY OUT OF FILMED ENTERTAINMENT

• The filmed entertainment sector will continue to grow globally at a CAGR of 3.6%—generating revenues of more than US$106bn by 2017.
  
• Over-the-top (OTT) services that deliver video over the Internet will continue to grow rapidly, generating revenues of US$17.4bn in 2017.
• Subscription and rental models, rather than ownership models, will continue to be the dominant consumer preference
• The digitization of content and the subsequent opening up of new distribution channels create further opportunities for content providers to sell their content to consumers, especially in the home.

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MINNESOTA HOCKEY

• Minnesota is the No. 1 state in terms of hockey-playing population with a record high of 54,951 in 2011-12.
  
• The Minnesota High School Boys Hockey program is the most popular high school sport and the Hockey Tournament is currently the largest state sports tournament in the United States with 22 tournaments eclipsing 100,000 in yearly attendance.
  

USA HOCKEY

• USA Hockey boasts a membership of nearly 595,000 people.
  
• Since 2005-06, hockey participation has grown by 15.6% nationwide
  

WORLD HOCKEY

• There are 72 countries that are members of the International Hockey Association.
  

WATCH HOCKEY

• 5 million in United States and Canada
  
• 135 million worldwide
  

NHL VIEWERSHIP ON NBC

• The NHL cites research from Scarborough and Simmons/PMB that shows its fan base as 58 million people in the United States and 13 million in Canada. Of those, it considers 12 million in the U.S. and 8.5 million in Canada part of a growing “avid” cohort who watch games league-wide (note: by league reckoning, this accounts for 3 out of 10 Canadian adults). That leaves almost 50 million fans who fall into this danger zone of caring mostly for their local team.
• Sports Network was up 18% in the regular season.
  

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FILM REVENUE STREAMS

• Revenue streams for filmed entertainment are: 
  
• Theatrical exhibition
  
• Video/DVD rental
  
• Video/DVD retail (or sell-through)
  
• Pay per View Television
  
• Subscription or Pay Television
  
• Free Television
  
• Video On Demand
  

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PROJECT REVENUE STREAMS AND MARKETING CHANNELS

• Film
• eCommerce website
  
• Branded merchandise sales
• Other hockey products sold on ecommerce website
• Retail product sales
• Online advertising
• Music
• Celebrity hockey events
  
• Corporate Sponsorship
• Youth hockey fundraising product sales
  
• Direct Marketing
  
• Outbound telemarketing sales
  
• Affiliate marketing sales
  

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HOLLYWOOD HAT TRICK CELEBRITY CHARITY EVENT & EXPO

• Hockey events in Minnesota, Los Angeles and other cities that will be organized teams of Hollywood and Hockey Celebrities from Minnesota, NHL, film, TV, sports, and business leaders.
  
• Youth hockey players and movie fans will get an opportunity to play in charity event and win prizes by utilizing social media to participate in contest. Other prizes: Role in movie, merchandise, film tickets. 
  
• Benefit local and national youth hockey and other charitable groups.
  
• Corporate sponsorships that will highlight cause marketing.
  
• www.hollywoodhattrick.com
  

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PROJECT SCHEDULE

Year 2014
1st Quarter

• Pre-Production
• Project financing
  
• Merchandise, website, hockey partners 
  
• Hollywood Hat Trick event development

2nd Quarter

• Social Media, contests, hockey community outreach
• Youth hockey fundraising marketing program developed
• Hollywood Hat Trick sponsorship sales begin

3rd Quarter

• Launch ecommerce website

• Youth hockey fundraising marketing begin

Year 2015

• eCommerce website
  
• Hollywood Hat Trick Celebrity Charity Event in Minnesota
  
• Youth hockey fundraising
  
• Direct Marketing sales
  
• Outbound telemarketing sales
  
• Affiliate marketing sales

Year 2016
1st Quarter

• Filming begins

2nd - 4th Quarter 

• Post Production
• eCommerce website
• Youth hockey fundraising
  
• Direct Marketing sales
  
• Outbound telemarketing sales
  
• Affiliate marketing sales

Year 2017 
1st Quarter

• Theatrical release
  
• Theatrical: 0 - 6 Months

• Premier during Minnesota State Hockey Tournament

2nd Quarter

• Theatrical: 0 - 6 Months
• 2014 Marketing Programs 1-6

3rd Quarter

• Video/DVD: 6 - 15 Months
• 2014 Marketing Programs 1-6

4th Quarter

• Video/DVD: 6 - 15 Months
• 2014 Marketing Programs 1-6

Years 2018 - 2020

• Pay Per View: 15 - 18 Months
  
• Pay TV: 18 - 30 Months
  
• Free TV: 30 + Months 
  
• 2014 Marketing Programs 1-6

Years 2018 - 2020

• Pay Per View: 15 - 18 Months
  
• Pay TV: 18 - 30 Months
  
• Free TV: 30 + Months 
  
• 2014 Marketing Programs 1-6

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