Services Provided
Accredited Investor Criteria
QUALIFIED PURCHASERS FOR A 25102(n) CALIFORNIA ONLY OFFERING:
1. An individual whose net worth, or joint net worth with a spouse, of $500,000 (excluding primary residence, home furnishings and automobiles; OR 2. an individual, or jointly with a spouse with: a) a minimum net worth of $250,000 (excluding primarry residence, home furnishing and automobiles) AND had, during the immediately preceding tax year, gross income in excess of $100,000 and reasonably expects gross income in excess of $100,000 during the current tax year. 3. a pension or profit-sharing trust (401K), a self-employed individual retirement account (KEOGH) or an IRA only IF the investment decisions are made solely by persons who are qualified purchasers (which is what most people have). |
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Fireman’s Brew Overview
Product Line
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David Johnson, COO and Peter Carrol at Foundation Charity event.
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FIREMANS BREW SURVEY PITCH -1 - MAY 16, 2013
Hello (Mr.) (Mrs) _________, this is __________ with the Resource Information. How are you today? Great!
Mr./Mrs. ___________________, we currently service a number of companies in the financial community who provide potential investors with information about upcoming investment opportunities.
One company in particular, FIREMANS BREW, out of California was started by two firefighters in 2007 has been brewing an award-winning line of craft beers, coffees, and soft drinks ever since. Among many things that set them apart is that they donate a percentage of sales to the National Fallen Fire Fighters Foundation and they plan to prepare a public offering of stock.
After firmly establishing their markets in key Western States in the Greater Los Angeles area alone they have secured key accounts with Ralphs, Albertsons and Whole foods and venues like the Staples Center and Dodger Stadium; they are currently looking to expand their distribution market by seeking expansion capital from local investors like yourself. Also, they have coffee and soda brands in their line of products.
Prior to a public offering, the Company now has a private stock offering at only 80 cents per share -- a price set BEFORE significant distribution and influx of investor money for expansion. This is a chance to get in early at a low price BEFORE they get widespread national distribution and prepare a public offering of stock at a higher price per share.
So my question is… would you be interested in learning more about using this opportunity as an investment tool?
Now let me ask you? After speaking with them and reviewing the information, if you like what you see, are you currently liquid to invest $5,000?
What I would like to do is have a principle contact you to verify your interest and describe the project in greater detail. Do you a particular time of day that’s best for you?
Now in the meantime we encourage you to log onto for yourself and have a look at www.firemensbrew.com
Verify Email
(CLOSE)
Okay, Thank you for your time Mr./Mrs_____________, as we mentioned one of the principals from FIREMANS BREW will be contacting you within 24 hours to verify your interest and discuss the opportunity in further detail. Thanks again for your time……..
FIREMAN’S BREW F.A.Q.’s – FINAL
MAY 16, 2013
Q. HOW DID YOU GET MY NAME?
A. (Insert the answer usually given along the following lines…); This is just a random sampling of a standard data base. The Company wanted to reach out to individual investors to sample their opinion and degree of interest.
Q. WHY ARE YOU CALLING ME?
A. In addition to your opinion, the Company is very interested in expanding its individual investor base with a view towards “going public”. They need at least 300 individual investors to comply with SEC requirements, to attract large investors and institutions and for liquidity in the trading stock market.
Q. WHAT IS THE BASIS FOR THE 80 CENT PRICE?
A. Before the September 24, 2012 Offering, the Company looked at its distribution locations and number of sales in comparison with more established companies and what they were doing in their early stages. They looked at market capitalizations, growth rates and folded that in with their own projections. They then took off 20% for uncertainty from a $1 estimated value.
Q. HOW HAS THE COMPANY DONE SINCE THE INITIAL 80-CENT PRICING?
A. 1) On September 24, 2012, they had only Southern California with three distributors in “grass roots”/ “ma and pa” liquor stores and bars that featured craft brews.
2) On May 15, 2013 (about 7 months), they were in 7 states with 2 more pending; in major supermarket chains, Dodger Stadium and Staples Center, for example. Soon to be in Las Vegas at places like New York, New York Hotel. Sales are up about 300% on a monthly basis compared with late 2012.
Q. WHAT WOULD THE APPROXIMATE VALUE BE AT THE CLOSE OF THE OFFERING?
A. It’s hard to say, but it is estimated that if the Company raises $2.5 million and uses the money according to the projected Use of Proceeds in the Offering, the perceived value could be about $1.50 per share. If the Company raises $5 million, the perceived value could be as high as $3 per share. These are estimates, and their can be no assurance that actual results will be the same. Time will tell.
Q. HOW LONG DO I HAVE TO MAKE A DECISION?
A. It could close tomorrow if enough investors pile in. But, the closing could be as soon 30 days from now. The Company is debating planning to perhaps end the offering, because it can then issue a new Offering at a share price reflecting the recent explosion in distribution and sales…probably in the $1.50 to $2 per share range taking into account that distribution has tripled and sales have jumped seven-fold since the start of the Offering.
Q. WHAT IF I CAN’T MAKE A DECISION NOW?
A. I tell you what; I can see that you are interested. We are allowed to have up to five spots reserved for people up to $20,000 each – with no obligation – for five business days. Does that sound like a safe idea to you? I can give you a confirmation number and have someone contact you if you have not contacted us back by ____________ (DATE). I don’t want you to miss out, so I will also have someone contact you if it looks like the Company is going to close down the Offering earlier to give you one last chance.
XXX
ADDITIONALLY:
1) Refer to website as much as possible.
2) We are working on a coupon program for prospects to get free or discounted products
3) Reminder: Keep mentioning coffee and soft drinks as much as possible
4) Reminder: Keep mentioning licensing agreement to roll out to brewpubs and restaurants
5) Confirmation numbers should be treated as a normal course of business, not as just a sham soft-closing technique. Have someone post on a white board or similar where the crew can see. Start with: FB-202 as the first number. As they are given out, move the end digit up and keep names and numbers somewhere visible in case a prospect calls in and the original caller is out or on another call.
Mr./Mrs. ___________________, we currently service a number of companies in the financial community who provide potential investors with information about upcoming investment opportunities.
One company in particular, FIREMANS BREW, out of California was started by two firefighters in 2007 has been brewing an award-winning line of craft beers, coffees, and soft drinks ever since. Among many things that set them apart is that they donate a percentage of sales to the National Fallen Fire Fighters Foundation and they plan to prepare a public offering of stock.
After firmly establishing their markets in key Western States in the Greater Los Angeles area alone they have secured key accounts with Ralphs, Albertsons and Whole foods and venues like the Staples Center and Dodger Stadium; they are currently looking to expand their distribution market by seeking expansion capital from local investors like yourself. Also, they have coffee and soda brands in their line of products.
Prior to a public offering, the Company now has a private stock offering at only 80 cents per share -- a price set BEFORE significant distribution and influx of investor money for expansion. This is a chance to get in early at a low price BEFORE they get widespread national distribution and prepare a public offering of stock at a higher price per share.
So my question is… would you be interested in learning more about using this opportunity as an investment tool?
Now let me ask you? After speaking with them and reviewing the information, if you like what you see, are you currently liquid to invest $5,000?
What I would like to do is have a principle contact you to verify your interest and describe the project in greater detail. Do you a particular time of day that’s best for you?
Now in the meantime we encourage you to log onto for yourself and have a look at www.firemensbrew.com
Verify Email
(CLOSE)
Okay, Thank you for your time Mr./Mrs_____________, as we mentioned one of the principals from FIREMANS BREW will be contacting you within 24 hours to verify your interest and discuss the opportunity in further detail. Thanks again for your time……..
FIREMAN’S BREW F.A.Q.’s – FINAL
MAY 16, 2013
Q. HOW DID YOU GET MY NAME?
A. (Insert the answer usually given along the following lines…); This is just a random sampling of a standard data base. The Company wanted to reach out to individual investors to sample their opinion and degree of interest.
Q. WHY ARE YOU CALLING ME?
A. In addition to your opinion, the Company is very interested in expanding its individual investor base with a view towards “going public”. They need at least 300 individual investors to comply with SEC requirements, to attract large investors and institutions and for liquidity in the trading stock market.
Q. WHAT IS THE BASIS FOR THE 80 CENT PRICE?
A. Before the September 24, 2012 Offering, the Company looked at its distribution locations and number of sales in comparison with more established companies and what they were doing in their early stages. They looked at market capitalizations, growth rates and folded that in with their own projections. They then took off 20% for uncertainty from a $1 estimated value.
Q. HOW HAS THE COMPANY DONE SINCE THE INITIAL 80-CENT PRICING?
A. 1) On September 24, 2012, they had only Southern California with three distributors in “grass roots”/ “ma and pa” liquor stores and bars that featured craft brews.
2) On May 15, 2013 (about 7 months), they were in 7 states with 2 more pending; in major supermarket chains, Dodger Stadium and Staples Center, for example. Soon to be in Las Vegas at places like New York, New York Hotel. Sales are up about 300% on a monthly basis compared with late 2012.
Q. WHAT WOULD THE APPROXIMATE VALUE BE AT THE CLOSE OF THE OFFERING?
A. It’s hard to say, but it is estimated that if the Company raises $2.5 million and uses the money according to the projected Use of Proceeds in the Offering, the perceived value could be about $1.50 per share. If the Company raises $5 million, the perceived value could be as high as $3 per share. These are estimates, and their can be no assurance that actual results will be the same. Time will tell.
Q. HOW LONG DO I HAVE TO MAKE A DECISION?
A. It could close tomorrow if enough investors pile in. But, the closing could be as soon 30 days from now. The Company is debating planning to perhaps end the offering, because it can then issue a new Offering at a share price reflecting the recent explosion in distribution and sales…probably in the $1.50 to $2 per share range taking into account that distribution has tripled and sales have jumped seven-fold since the start of the Offering.
Q. WHAT IF I CAN’T MAKE A DECISION NOW?
A. I tell you what; I can see that you are interested. We are allowed to have up to five spots reserved for people up to $20,000 each – with no obligation – for five business days. Does that sound like a safe idea to you? I can give you a confirmation number and have someone contact you if you have not contacted us back by ____________ (DATE). I don’t want you to miss out, so I will also have someone contact you if it looks like the Company is going to close down the Offering earlier to give you one last chance.
XXX
ADDITIONALLY:
1) Refer to website as much as possible.
2) We are working on a coupon program for prospects to get free or discounted products
3) Reminder: Keep mentioning coffee and soft drinks as much as possible
4) Reminder: Keep mentioning licensing agreement to roll out to brewpubs and restaurants
5) Confirmation numbers should be treated as a normal course of business, not as just a sham soft-closing technique. Have someone post on a white board or similar where the crew can see. Start with: FB-202 as the first number. As they are given out, move the end digit up and keep names and numbers somewhere visible in case a prospect calls in and the original caller is out or on another call.
Investor Lead Generation Strategies
- Discuss what types of investors have been converting
- Firemen
- Beer Drinkers
- Lead delivery process
- Current script
- Approve new script
- Sample program – Define what qualifies, fulfillment process
- Event lead generation
- Beer Festivals
- Investment Conferences
- Affiliate Marketing
- Online Landing Page
- Referral program for investor leads that generate product sales opportunities
- Strategic partners
- C-Store, Liquor, Retail
- Online retail
- Other investment bankers
- Research
- Video
· Sample Program of FB product to existing and new investors to achieve raising capital or generating a consumer who purchase product - qualify well before sending out sample, invite to events to pick up products and see presentation
· New leads
· Call on previous leads, update them on recent news and growth, inivite to events, send out samples
· Current Investors for referrals and additional investing
· Invite to events and office events
Events
Location171 Pier Avenue #449
Santa Monica, CA 90405 |
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