SEICon III · July 6–9, 2026 · Bellagio Las Vegas
Shawn Garrity
Executive Producer and co-founder of SEICon — the Sports, Entertainment & Innovation Conference — and CEO of Circle, the experiential omnichannel guest experience agency. Featured on Mission Matters for his interview, "Building the Ecosystems That Shape Tomorrow's Industries."
SEICon III Investor Fast Track · Bellagio Las Vegas · Photo: Daniel Sinoca, Mediaways Productions
Featured Interview
Listen & Watch
Mission Matters Podcast
Building the Ecosystems That Shape Tomorrow's Industries
Shawn Garrity joins Adam Torres to discuss how SEICon convenes global thought leaders across sports, entertainment, and innovation — and how Circle designs the guest experiences behind the world's biggest brands and events.
About
The Man, The Agency, The Conference
Shawn Garrity has spent his career at the intersection of live experience, brand storytelling, and venture building. As CEO of Circle and Executive Producer & co-founder of SEICon, he builds the platforms — and the rooms — where the sports, entertainment, and innovation industries meet.
Shawn Garrity is the Chief Executive Officer of Circle, an experiential omnichannel guest experience agency, and serves as Executive Producer and co-founder of SEICon, the Sports, Entertainment & Innovation Conference. A veteran producer of large-scale brand and guest experiences, he has spent his career designing the moments where audiences, brands, and industries connect — leading programs for global brands, resorts, sports properties, and entertainment franchises.
His specialty is the full arc of the guest journey: the strategy, environments, content, and technology that engage an audience before, during, and long after a live event. That producer's discipline is what shaped SEICon — a conference built not as a trade show, but as a working ecosystem where deals, partnerships, and ventures actually get built.
As a convener, Shawn's focus is ecosystem building: bringing athletes, entertainers, investors, universities, media, and technologists into the same room to educate, collaborate, and launch ventures together. That thesis is the subject of his Mission Matters interview, "Building the Ecosystems That Shape Tomorrow's Industries," recorded live at SEICon III.
Circle is an experiential omnichannel guest experience agency. The studio designs and produces end-to-end experiences — live events, environments, broadcast and digital content, and connected touchpoints — that turn audiences into communities and brand moments into lasting relationships.
From flagship conferences to branded activations, Circle operates as executive producer, creative studio, and production partner in one, with a portfolio spanning sports, entertainment, hospitality, and emerging technology. At SEICon III, Circle Studios' work was on display throughout the event — including the unveiling of the "America 250: 1776–2026" mosaic celebrating 250 years of American freedom.
Circle's approach treats every event as a media property: an engine for content, community, and commerce that keeps working long after the doors close.
SEICon — the Sports, Entertainment & Innovation Conference — is a premier industry event held annually in Las Vegas. A first-of-its-kind gathering, it brings global thought leaders together to explore the future of sports technology, mass communication, and fan engagement, and to build ventures at the intersection of all three.
SEICon collaborates with leading institutions including Syracuse University and UNLV's Sports Innovation Institute, connecting students, researchers, and alumni networks directly to the industry. Its third edition — SEICon III — convened at the Bellagio Resort & Casino, July 6–9, 2026.
SEICon III's program spanned the Leigh Steinberg Health & Wellness Pavilion, Las Vegas Live with Adam Torres, the Creator Studio Expo, and the SEICon Investor Fast Track presented by USA TODAY Sports — with speakers including Leigh Steinberg, Rudy Ruettiger, Greg Oden, Lydia Davies, Lawrence Epstein, Ross Bowen, Meghan Chayka, and dozens more across sports, media, and venture capital.
SEICon III · July 6–9, 2026 · Bellagio Las Vegas Resort & Casino
Four-Day Agenda
The first-of-its-kind Sports, Entertainment & Innovation Conference — bringing together global thought leaders to educate, collaborate, and build ventures together.
Investor Networking
6:00 – 9:00 PM · Kickoff evening for investors, founders, and partners.
Las Vegas Live with Adam Torres
In the Leigh Steinberg Health & Wellness Pavilion · Live interviews all day.
SEICon III Investor Fast Track
10:00 AM – 6:00 PM · Presented by USA TODAY Sports · Curated founder–investor pitch sessions.
SEICon III All-Access
10:00 AM – 6:00 PM · Full conference access — every stage, pavilion, and expo floor.
On the Ground
SEICon III in Pictures
Photography by Daniel Sinoca · Mediaways Productions
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