We are our own first customer. EventPlus is built by Marketing Completion Fund, which has produced investor conferences since 2019 — SEICon III, Las Vegas Investor Conference, Newport Beach Investor Conference, Longevity Sports Creator Summit. The product was designed against live P&L pressure, not a whiteboard.
Marketing Completion Fund
Seed Round
August 2026
EventPlus.ai
The intelligence layer that turns event registration lists into qualified pipeline.
$5,000,000 sought at a $15,000,000 pre-money valuation · Platform launch timed to SEICon III, July 1, 2026
What the product does
Registrant record → qualified lead
As exported from the registration platform
nameJ. Whitfield
email[email protected]
ticketGeneral Admission
title--
company--
firmographics--
sponsor fit--
outreach--
After EventPlus enrichment
nameJordan Whitfield
titleManaging Partner
companyNorth Bay Capital
firmographicsVenture · 24 employees · $180M AUM
segmentInvestor — longevity, health tech
sponsor fitMatched: 3 exhibitors, 1 sponsor tier
outreachPersonalized intro drafted, queued T‑14
referralTracking link issued at registration
Ingests from 12+ platforms — Luma, Eventbrite, Hopin and others · Enriches via Apollo.io and Clearbit · Drafts outreach via Claude and ChatGPT
The problem
Event technology is built to run events, not to monetize them. Organizers spend six figures on registration, badging and mobile apps, then export a spreadsheet of names and let the pipeline die.
Exhibitors and sponsors — the parties actually paying for the event — receive raw lead lists with no enrichment, no context and no follow-up engine. The industry's own benchmark is blunt: sponsors can rarely prove ROI, and organizers can rarely help them.
The solution
- Ingest
Registrant data from 12+ event platforms, unified into one schema.
- Enrich
Title, firmographics, contact and intent appended to every attendee record.
- Draft
Personalized outreach generated per lead, timed to the event calendar.
- Deliver
Qualified, contextualized leads to organizers, sponsors and exhibitors — before, during and after.
Why this is a strategic fit
Go-to-market is already owned. MCF's conference portfolio, contact database and media operation give EventPlus a captive first cohort and a live proving ground — an advantage venture-backed competitors have to buy.
We attach where the money is. Organizers buy software; sponsors and exhibitors buy outcomes. EventPlus monetizes the sponsor and exhibitor side — an under-served, high-willingness-to-pay segment that registration platforms treat as an afterthought.
Consolidation has opened the lane. Cvent (Blackstone) and Eventbrite (Bending Spoons) are both private and absorbing acquisitions. Roll-ups create integration debt and customer displacement, and mid-market organizers are actively re-evaluating.
Platform-agnostic by design. EventPlus never asks a customer to rip out Cvent, Whova or Swapcard. It makes what they already own more valuable — the shortest sales cycle in the category.
Four features in build. Per-registrant referral tracking with auto-generated links; an AI ad-generation layer for sponsorship upsell and ticket campaigns; face-recognition photo matching and delivery; and marketing-partner onboarding for third-party event listing.
Market
Event management software · 2026
$15–18B
Growing at 10–14% CAGR toward $35–40B in the early 2030s. North America is ~45% of revenue; corporate is the largest end-user segment at ~40%. The top five vendors control only 35–40% of revenue — a moderately fragmented market with room for a category-adjacent entrant.
The ask
$5M seed · $15M pre
Use of funds: engineering buildout, enrichment-data capacity, sales hires for the sponsor and exhibitor motion, and roadmap delivery on referral tracking and the AI ad layer.
Brad Turner — Founder & CEO · 40+ years building and financing companies; founder of MCF
Manan Singh — Co-Founder & CTO
Cap table — Turner 38.5% · Singh 30.8% · ESOP 7.7% · Seed investors 23.1%
Available on request — pitch deck, financial model, cap table, go-to-market plan
Appendix — competitive landscape
| Company | Status | Reported scale |
|---|---|---|
| Cvent | Blackstone-owned; taken private June 2023 for $4.6B | 30,000+ customers · 445K active users · 89% of Fortune 100 · 5,500+ employees · 340K-hotel supplier network |
| Eventbrite | Acquired by Bending Spoons, closed March 10, 2026 at $4.50/share | 89M monthly average users (2024) · 4.6M events, 258M tickets, $3.0B gross ticket sales (2025) · $291.8M net revenue |
| Whova | Private | 50,000+ events across 170+ countries · 15M+ users |
| Swapcard | Private | 15,000+ trade shows and conferences · Informa, Clarion, IAAPA, Koelnmesse |
| Bizzabo | Private, Series E | $226M raised · ~$200M valuation · downgraded to Gartner Visionaries in 2026 |
| RainFocus | Private | Gartner Magic Quadrant Leader three consecutive years through 2026 |
| vFairs | Private | Gartner Magic Quadrant Leader · career fairs, trade shows, higher ed |
| Luma (lu.ma) | Private | $3M seed (2020, Venrock/Maven) · ~185 employees · no published user count |
| Others | -- | Zoom Events, Stova, RingCentral Events (formerly Hopin), Momentus, Swoogo, Hubilo, Accelevents, Brella, SpotMe, InEvent, EventMobi, Webex Events, Sched, Zoho |
Consolidation activity. Cvent acquired ON24 ($400M all-cash, closed April 1, 2026) and Goldcast; Splash now sits inside Cvent. Eventbrite was taken private by Bending Spoons in March 2026. Hopin's event business became RingCentral Events. Private equity continues to drive roll-up across the category.
Data-quality caution. The published "user" figures are not comparable. Eventbrite's 89M is consumer monthly-active-users; Cvent's 445K is seat-based professional users; Whova's 15M is attendee-side. Cvent's customer count also varies by source — 27K per Latka versus 30K company-marketed. Any chart built from this table must label the metric type.